Hotovost proud\u00ed rychle. M\u00edstn\u00ed hotely, restaurace, suven\u00fdry\u2014v\u0161e se h\u00fdbe, jako by byl n\u00e1raz v\u011btru do obchodn\u00edho portfolia. D\u00edky tis\u00edc\u016fm fanou\u0161k\u016f, kte\u0159\u00ed si p\u0159ivezou vlastn\u00ed zmrzlinov\u00e9 kope\u010dky, se p\u0159\u00edjmy m\u011bstn\u00edch podnik\u016f zdvojn\u00e1sobuj\u00ed, n\u011bkdy i tresknou a\u017e o 200\u202f% b\u011bhem dvou t\u00fddn\u016f.<\/p>\n
Kdy\u017e se na m\u011bstsk\u00e9m n\u00e1m\u011bst\u00ed rozsv\u00edt\u00ed pl\u00e1tno a z n\u011bj prask\u00e1 v\u00fdk\u0159ik \u201cG\u00d3L!\u201d, lid\u00e9 zapom\u00ednaj\u00ed na rozd\u00edly. V ten moment splyne lev\u00fd \u0161\u00e1lek piva s pr\u00e1vo\u0159ad\u00edc\u00edm fanou\u0161kem z vedlej\u0161\u00edho m\u011bsta. To nen\u00ed jen p\u0159\u00e1telsk\u00e1 atmosf\u00e9ra, to je soci\u00e1ln\u00ed lepidlo, kter\u00e9 spojuje r\u016fzn\u00e9 vrstvy spole\u010dnosti; rozpadnou se bari\u00e9ry, a vznikaj\u00ed nov\u00ed p\u0159\u00e1tel\u00e9.<\/p>\n
Skoro ka\u017ed\u00e9 m\u011bsto si v\u010das pohl\u00ed\u017e\u00ed k zrcadlu a \u0159\u00edk\u00e1 si: \u201cM\u00e1m po\u0159\u00e1dnou silnici, nebo jen star\u00fd ko\u017een\u00fd ko\u0161\u00edk?\u201d Hokejov\u00e9 mistrovstv\u00ed nut\u00ed \u00fa\u0159ady a investory jednat rychle, \u010dasto s nekonven\u010dn\u00edmi \u0159e\u0161en\u00edmi. Do budovy se nat\u00e1hne nov\u00e1 Wi\u2011Fi, \u00fapravy stadionu, rychlovlak pro fanou\u0161ky\u2014v\u0161e s jedn\u00edm c\u00edlem: nep\u0159ipustit, \u017ee by se n\u011bkdo musel rozhl\u00ed\u017eet po m\u011bst\u011b s pr\u00e1zdnou kapacitou. A po skon\u010den\u00ed turnaje tyto novinky z\u016fst\u00e1vaj\u00ed jako trval\u00fd odkaz na lep\u0161\u00ed budoucnost.<\/p>\n
Ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd g\u00f3l, ka\u017ed\u00e9 z\u00e1pasov\u00e9 pov\u00edd\u00e1n\u00ed v hospod\u011b, to v\u0161e se zapisuje do kolektivn\u00ed pam\u011bti. Mlad\u00ed \u0159idi\u010dov\u00e9, kte\u0159\u00ed vyr\u016fstaj\u00ed s t\u00edm, \u017ee jejich m\u011bsto hostilo sv\u011btozn\u00e1m\u00e9 hokejov\u00e9 hv\u011bzdy, jsou napln\u011bni hrdost\u00ed a inspirac\u00ed. A co je na tom nejd\u016fle\u017eit\u011bj\u0161\u00ed? Tyto p\u0159\u00edb\u011bhy se \u0161\u00ed\u0159\u00ed po soci\u00e1ln\u00edch s\u00edt\u00edch rychleji ne\u017e sir\u00e9na v hokejov\u00e9m stadionu. To je katalyz\u00e1tor pro dal\u0161\u00ed generaci, kter\u00e1 chce b\u00fdt sou\u010d\u00e1st\u00ed n\u011b\u010deho v\u011bt\u0161\u00edho.<\/p>\n
Aby nebyl obraz jen slune\u010dn\u00fd, mus\u00edme zm\u00ednit tak\u00e9 odpad, emisn\u00ed \u0161pi\u010dky a hlu\u010dnost. Sice je pravda, \u017ee b\u011bhem mistrovstv\u00ed se neda\u0159\u00ed m\u011b\u0159it zelen\u011bj\u0161\u00ed provoz, ale pr\u00e1v\u011b d\u00edky tomu mohou m\u011bsta inovovat. P\u0159echod na elektrick\u00e1 vozidla, roz\u0161\u00ed\u0159en\u00ed recykla\u010dn\u00edch stanic a podpora ve\u0159ejn\u00e9 dopravy m\u016f\u017ee b\u00fdt po turnaji vzk\u00e1z\u00e1no jako permanentn\u00ed v\u00fdhoda.<\/p>\n
Kl\u00ed\u010dov\u00e9 je zapojit ob\u010dany u\u017e p\u0159ed prvn\u00ed z\u00e1pasem. Vytvo\u0159te komunitn\u00ed pracovn\u00ed skupiny, p\u0159ipravte m\u00edstn\u00ed podniky na p\u0159\u00edliv turist\u016f a vyu\u017eijte sportovn\u00ed hype k dlouhodob\u00fdm projekt\u016fm. A tady je posledn\u00ed tip: ne\u010dekejte na dal\u0161\u00ed mistrovstv\u00ed, za\u010dn\u011bte investovat u\u017e dnes, jinak v\u00e1m hokejov\u00e1 \u0161ance sklouzne mezi prsty.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ekonomick\u00fd bou\u0159liv\u00fd v\u00fdlev Hotovost proud\u00ed rychle. M\u00edstn\u00ed hotely, restaurace, suven\u00fdry\u2014v\u0161e se h\u00fdbe, jako by byl n\u00e1raz v\u011btru do obchodn\u00edho portfolia. D\u00edky tis\u00edc\u016fm fanou\u0161k\u016f, kte\u0159\u00ed si p\u0159ivezou vlastn\u00ed zmrzlinov\u00e9 kope\u010dky, se p\u0159\u00edjmy m\u011bstn\u00edch podnik\u016f zdvojn\u00e1sobuj\u00ed, n\u011bkdy i tresknou a\u017e o 200\u202f% b\u011bhem dvou t\u00fddn\u016f. Soci\u00e1ln\u00ed puls Kdy\u017e se na m\u011bstsk\u00e9m n\u00e1m\u011bst\u00ed rozsv\u00edt\u00ed pl\u00e1tno a z n\u011bj… Continue reading Jak\u00fd je dopad hokejov\u00e9ho mistrovstv\u00ed na m\u00edstn\u00ed komunity?<\/span><\/a><\/p>\n","protected":false},"author":95,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-153715","post","type-post","status-publish","format-standard","hentry","entry"],"_links":{"self":[{"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=\/wp\/v2\/posts\/153715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153715"}],"version-history":[{"count":0,"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=\/wp\/v2\/posts\/153715\/revisions"}],"wp:attachment":[{"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kocikysk.verteco.shop\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}